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So have the pirates given up on Adobe? In a word, no. The company attributed 53% of the company’s quarter two revenue to “recurring sources” such as its Creative and Marketing Cloud services. “It’s hard to measure, but we’ve seen many companies seeking partnerships that in the past wouldn’t have done so.”Īccording to information released to investors last month, Adobe exited quarter two this year with 2,308,000 subscribers of its Creative Cloud service, an increase of 464,000 over the first quarter of 2014. But has the strategy worked?Īccording to new comments from Fabio Sambugaro, VP of Enterprise Latin America at Adobe, unauthorized use of the company’s products is definitely down since the cloud switch. A few dollars a month rather than $700 in one go was aimed at providing an economic reason for even the most budget-restricted not to pirate. While attempts at hacking its cloud service would present another technical barrier to piracy, with its new offering the tech giant also looked towards making its product more affordable. Adobe, on the other hand, appeared to be looking at product development and the piracy problem from a different angle. On the one hand, many pirates heard the word “cloud” and associated that with a lack of local machine control, something that can cause issues when trying to run unlicensed software. Boxed products, a hangover from the last decade and earlier, would be phased out and replaced with a cloud-based subscription model. In May last year and much to the disappoint of Adobe’s millions of pirate ‘customers’, the company announcemend that it would be changing the way it does business. But there are other ways to deal with the problem.

Over time this has led Adobe to invest substantial sums of money on anti-piracy measures including DRM and even legal action. Unauthorized Photoshop releases have been appearing on computers worldwide for 25 years and other Adobe products are regularly pirated close to their launch. Designers love them, photographers and videographers do too, and Adobe’s Photoshop, Flash and Acrobat brands are recognized worldwide.īut while millions of people use Adobe’s premium products, not everyone pays for that privilege. There can be little doubt that Adobe products are a crowd pleaser among digital creatives.

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